Behind the Scenes: Our Merino Wool Sourcing
"From the highlands to your wardrobe—see how we partner with ethical farms to bring you the finest merino wool without compromise."
Merino wool is prized for its softness, warmth, and natural breathability. But not all merino is created equal. We work with a small network of farms that share our values: animal welfare, environmental stewardship, and traceability.
Our sourcing team visits these regions regularly. We trace the fiber from the sheep to the mill to our ateliers, ensuring that every sweater and knit meets our standards. That means no mulesing, responsible land management, and fair conditions for everyone in the supply chain.
In this behind-the-scenes look we share photos and stories from our latest trip, and explain how you can identify quality merino when you're shopping. Transparency isn't just a buzzword for us—it's the foundation of what we do.